User Analytics: Event Analytics

Event Analytics module allows you to track and analyze user actions, or events across all channels such as web, application, API, etc. This can help you gain insights into how your users are interacting with your product, and identify areas for improvement. 

Event Analytics can help you with the following use cases:

• See certain product pages or product visits to identify the best voucher category decision before generating coupon codes based on user segments.
• Ensure that main page elements and category management match the user persona types to decrease the conversion funnel steps.

You can see the event sum, user count and event per user for the selected events on this page.

• Event Sum: Shows how many times the selected event was triggered.
• User Count: Shows how many unique users triggered that selected events
• Event per User: Calculated as the total number of events divided by the number of unique users

In addition to tracking events, you can select an event parameter to get a better understanding of the respective event parameter's performance.

Let's say you select the "add-to-cart" event and the defined "product categories" event parameter for this event. It is reported that each product category (e.g. clothing, accessories, shoes, etc.) was added to the cart in total, and how many individual users added it to the cart. This report allows you to see how often your event-specific sub-properties were triggered, and to conduct research on more specific user segments.

Once you add the event parameters, you can see the top 5 best performing results.

Adding Your Event Analytics to a Dashboard

With your filters applied, you can add your event analytics to an existing dashboard, or create a new one to add it.

1. Click the Add to Dashboard button. A window will appear in the right hand side of the screen.

2. Choose dashboard from: Select Existing or Create New to add your flow to.

Select Existing displays the existing custom dashboards you can select from.

If you do not want to add your analytics to your existing dashboards, or you do not have any existing dashboard, you can also create a new one.

3. Type a chart name for your analytics to appear with on the dashboard. You can have multiple charts under one dashboard.

4. Click the Add button on the bottom of the page to add your analytics to the selected dashboard.

Once created, your dashboards will be listed under User Analytics > Custom Dashboards.