Unsubscription Methods for SMS

According to SMS regulations in most countries, brands should provide opt-out option to users when they initiate an SMS message, and define an opt-out process in the message so that user can easily unsubscribe.

The opt-out function is an action through which user requests that they no longer want to receive messages from you.

Regulations require to use an opt-out option in SMS text to give users a chance to not receive future messages from your brand. In some countries, however, it is not compulsory. In line with your needs and country regulations, Insider provides different ways of unsubscription methods for SMS users:

• Unsubscription with Keyword
• Unsubscription with your Website Domain
• Unsubscription with Insider Domain

You can also upload SMS unsubscribers to Insider and manage them on your panel. For further information, refer to Managing SMS Global Unsubscribe.

Ensure that you follow the suggestions in the below checklist while you are configuring your unsubscription method:

• Make sure your messages distinctly indicate the sender's identity and how recipients can opt out. If you're reaching out to the same recipients multiple times within a month, it's not necessary to include opt-out instructions in every message. However, you must include them at least once per month.
• The opt-out wording within your messages needs to include a universally recognized keyword for opting out. For instance, in the US and Canada, this commonly used keyword is STOP, as in "Reply STOP to unsubscribe." Using different phrases like "text 2 to opt out" doesn't meet compliance requirements and may lead to message filtering.
• Monitor your opt-out and consumer complaints data for any sudden increases in activity. This could signal that there's an issue with your consent or opt-out processes that needs to be addressed. When there's a surge in complaints or high opt-out rates, carriers might intensify filtering or even block traffic, affecting your ability to reach recipients.