Standard Segments: User Attributes
- 24 Oct 2023
- 1 Minute to read
Standard Segments: User Attributes
- Updated on 24 Oct 2023
- 1 Minute to read
Article Summary
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Attribute is a status or property that a user can have. It refers to users' detailed information that can help you understand user personas; it enables you to have high-level segmentation, and personalized messaging. Some attribute examples are birthday, age, last purchase amount, last browsed product name.
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Read here for more information on Events & Attributes.
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The requirement to use the user attributes segment is to have at least 1 user with 1 user attribute filled in.
User Attributes target the users based on if they have a user attribute you select.
You choose the attribute from the dropdown menu, then the operator and enter the necessary value accordingly.
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