Sending Census Data to Insider
- 11 Mar 2024
- 1 Minute to read
Sending Census Data to Insider
- Updated on 11 Mar 2024
- 1 Minute to read
Article Summary
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Census, a Reverse ETL platform, connects your data warehouse to various business applications, simplifying data activation by synchronizing customer data with numerous tools. Through a no-code approach, it empowers marketing teams to construct dynamic audience segments, enabling personalized campaigns and focused engagement.
Essentially, it serves as a data highway, seamlessly transferring valuable insights from the warehouse to tools for optimal utilization.
In this guide, you will find answers to the following questions:
How does Census integration help?
Utilizing Census to import diverse customer data into Insider, you can generate detailed segments for highly targeted campaigns. For example, you can focus on specific demographics with customized promotions, re-engage inactive segments with relevant content, or provide personalized product recommendations based on real-time data.
How do you set it up?
To start using Census with Insider,
1. Census will need an API Key that provides access to the Unified Customer Database. You need to create an API key in Insider's InOne platform. Navigate to your username > Settings > InOne Settings > Integration Settings.
2. Back in Census, navigate to the Destinations page and click Add Destination. Select Insider from the list of destinations. Enter the API Key that you generated in Insider's InOne panel and click Save.
You are now ready to start creating audiences in Insider.
What are the supported objects and behaviors?
| Object name | Supported | Sync Keys | Behaviors |
|---|---|---|---|
| Users | Yes | Email, Phone Number, UUID | Update or Create, Update Only |
| Events | Yes | Unique Event ID | Append |
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Syncing Events may also result in the creation of new user records if the provided User ID does not already exist in Insider.
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If you are trying to write NULL values to identifiers, Census will not be able to remove the existing value in Insider
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