Launch: Activation Status

You can launch your campaign in 4 different activation options. Active, Test, and Passive are visible in the Launch step while Scheduled is visible on Listing page.

Active

This means that your campaign is active on your website and can be displayed to the eligible users. If you are scheduling your campaign for a future day or time, it must be set to Active. 

Test

This means that your campaign is on test mode and cannot be displayed to any user unless they have a test link. We suggest you always keep your campaigns in test mode until you are sure their functions are set properly and they are ready to go live. 

Passive

This means that your campaign is deactivated and is not displayed to any user. You cannot get any test link for your campaign when it is passive.

Scheduled

This means that your campaign will be activated on the specified day and time.