Cart Reminder Template

Users sometimes abandon their carts and do not finalize the purchase. Cart reminder template reminds them about their carts and encourages them to buy the product(s).

How to create it

To create a campaign with the Back to Top template, navigate to Experience > Optimize > Web Templates.

1. Click the Create button, name your campaign, and click the Next button.

2. You will land on the Template Library. You can search for the template or find it under Decrease Cart Abandonment Rate.

3. When you click on the template, you will see the available platforms, its default preview, description, and its elements. Click Use For {The platform} to proceed.

4. Since it is an on element template, you need to append it first to start customization. Click Navigate Mode to move on your website and select the element if you do not want to place it on your home page. 

After appending it, you can see how it looks on your website on the Preview mode of the Action Builder.

5. You can proceed with designing your template in the Design mode. 

The template will appear with close button by default. You can disable its toggle under Settings. You can change its Style, add an Overlay or Animations to draw more attention. You can also connect your campaign with another one to be triggered.

You can customize the elements separately. For the cart total, you can change the explanation, and the attribute and edit text settings. For the button element, you can change its text and style and put a link to redirect your users. You can also change the color and the size of the close button.

6. Once you finalize your template design, proceed with the rest of your campaign.

Use Cases

Together with Cart Reminder, you can

• Convert cart abandoners into buyers.
• Utilize it as mini basket to remind your users of their cart.