WhatsApp Integration for Journeys
- 22 Feb 2024
- 1 Minute to read
WhatsApp Integration for Journeys
- Updated on 22 Feb 2024
- 1 Minute to read
Article Summary
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Before starting the integration, you can read about WhatsApp in Architect.
Before starting to use WhatsApp as a channel in your journeys:
- You need to pass users' phone number, GDPR opt-in, and WhatsApp opt-in information to Insider. Otherwise, users cannot be matched with their user ID that is initially assigned by Insider. For further information, refer to WhatsApp Integration.
- You need to have your WhatsApp business account and a pre-approved message template ready as listed in Getting Started with WhatsApp.
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
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If you are already using Insider's WhatsApp product, you do not need to make any additional integration to use WhatsApp in your journeys.
Capabilities & Integrations
See the table below for the capabilities that would require additional integrations:
| Requirement | Basic WhatsApp | Dynamic custom content | Cross-Channel (App & Web) | Omni-Channel Segmentation (App & Web & CRM) | Unification |
|---|---|---|---|---|---|
| Insider Tag | Yes | Yes | Yes | Yes | Yes |
| Mobile SDK | No | No | Yes | Yes | Yes |
| Insider Object | No | Yes | Yes | Yes | Yes |
| Upsert User Data API | Conditional | Conditional | No | Yes | Conditional |
| Note: Conditional status is attributed as an alternative data ingestion method according to your needs and applications. | |||||
Frequently Asked Questions
Q: What type of dynamic content can I use in the message?
A: You can use default and custom attributes and event parameters, coupon codes, and recommendations.
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