WhatsApp Campaign Analytics

To evaluate each campaign's performance in more detail, you can track desired metrics for each campaign. After you launch WhatsApp campaigns, you can evaluate the performance and track the desired metrics of your active and completed WhatsApp campaigns.

1. To reach campaign level analytics, click the Analytics button against each campaign.

2. To filter your results based on the time range, click on the date picker on the top right corner of the screen. This will affect both your metrics and the chart displayed.

Introduction and Metrics

To see the overall details of your campaign, click the Details button.

You can see the following metrics to analyze:

• Targeted: The total number of recipients in your target audience is generated based on the segmentation of your campaign.
  • Sent: The total number of WhatsApp messages successfully transferred to the service provider to be addressed to the recipients.
  • Dropped: The total number of WhatsApp messages that weren’t transferred to the service provider to be addressed to the recipients.
• Delivery Rate: The percentage of the Delivered to the Sent WhatsApp messages.
  • Delivered: The number of WhatsApp messages successfully transferred to the recipients.
  • Undelivered: The number of WhatsApp messages that weren't addressed to the recipients by the service provider.
• Click-Through Rate: The percentage of the Total Clicks to the Delivered WhatsApp messages.
  • Clicks: The total number of times that the recipients clicked to the links in your WhatsApp messages.
• Conversion Rate: The percentage of the Conversions to the number of Delivered WhatsApp messages.
  • Conversions: The number of successful goal accomplishments.
• Revenue: The value of the Purchases via your WhatsApp messages.

Unsuccessful Messages

Many different reasons might lead to unsuccessful messages. Under Unsuccessful Messages, you can visualize and analyze the main reasons for the Dropped and the Undelivered messages.

Dropped Messages

Dropped messages are the total number of WhatsApp messages that weren’t transferred to the service provider to be addressed to the recipients.

• Frequency Capped: The percentage (and the number) of the dropped messages due to the Channel Frequency Capping settings.
• Duplicates: The percentage (and the number) of the dropped messages due to duplicate recipients in the audience.
• Internal Errors: The percentage (and the number) of the dropped messages due to various internal system issues (bugs, server problems, technical malfunctions).
• Invalid Phone Numbers: The percentage (and the number) of dropped messages due to the phone numbers are not a standard format (e164).
• Service Provider Errors: The percentage (and the number) of dropped messages due to third party provider issues.
• Template Failures: The percentage (and the number) of messages dropped due to issues with message templates, including errors, policy violations, and approval delays.
• Tier Limitation: The percentage (and the number) of dropped messages due to the daily messaging limit per unique recipient via WhatsApp.
• Paused Templates: The percentage (and number) of messages that couldn’t be sent since their message templates had been paused by Meta due to too many low quality ratings given by the recipients.

Undelivered Messages

Undelivered Messages are the total number of WhatsApp messages that weren’t addressed to the recipients by the service provider.

• Hard Bounces: The percentage (and the number) of the undelivered messages since the recipients’ phone numbers are not in use.
• Soft Bounces: The percentage (and the number) of the undelivered messages since the recipients’ are not reachable at that moment.
• Delivery Failures: The percentage (and the number) of undelivered messages due to technical issues at the service provider side.
• Unknown Delivery: The percentage (and the number) of the messages which can’t be confirmed as Delivered by the service provider due to uncertain reasons.
• Held Messages: The percentage (and number) of messages waiting to be delivered or not, according to the quality ratings given to the message template by the recipients

Performance by Campaign Metrics

You can evaluate the performance of your automated campaigns by on Daily, Weekly Monthly basis with your selected metrics.

Promotional Message Type Analytics

Unsubscribes and Link Activity

You can also track your Total Clicks allocated with Links used in your message body and unsubscription information for the selected campaigns. 

• Unsubscribe Rate: Percentage of the unsubscribes to the number of Delivered WhatsApp messages.
• Unsubscribes: Total number of recipients who opted out from your specific WhatsApp campaign.
• Link Click Activity: You can see and track the performance of your links allocated in campaigns here.

Conversational Message Type Analytics

Response Summary and Performance by Responses

You can see the Response Summary and Performance of each response in your Conversational Campaigns.

• Response Rate: The percentage of the responses to the delivered WhatsApp messages.
  • Responses: The number of times that the users responded to the delivered WhatsApp messages.
• Click-through Rate: The percentage of clicks to the response messages.
  • Clicks: The number of times that the recipients clicked on the links in your response messages.
• Conversion Rate: The percentage of the conversions to the number of response messages.
  • Conversions: The number of successful goal accomplishments.