Architect Journey: Wait until a Time Slot

Wait until a time slot allows you to put users on hold until a specific day and time slot. Users can proceed to the next step only during a specific time slot, on a specific day.

Take, for example, an airline company. They publish their discount and advantages’ campaign on their website on Mondays only. They want to notify users by SMS message between 5  - 6 PM since they know this is the best time for their users. In this case, you can add a ‘wait’ element before the ‘SMS’ element and select Monday only. You can determine 5 PM - 6 PM as a time slot.

That said, the user will proceed to the ‘SMS’ element only if the day is Monday and the time is between 5 PM - 6 PM. When the user arrives in the ‘wait’ element at 6 PM on a Monday, they will be held in the ‘wait’ element until next Monday at 5 PM.

How does it work?

Wait until a time slot function keeps users until specific time slots and days. 

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The total wait time from the starting point to the end can't exceed 6 months for each path in your journey.

Instead of directing all users to the next step at the same time, users randomly are distributed for proceeding to the next step during the specified time slot as in the example below:

You set Wait Until a Time Slot between 9 AM and 9 PM with a daily frequency. Janice enters the flow today and arrives at the Wait Until a Time Slot element at 10 AM. Janice will proceed to the next element from this wait element right away. If John enters the flow today and arrives at the Wait Until a Time Slot element at 11 PM, he will be on hold until tomorrow and proceed to the next element at a time that is randomly selected between 9 AM and 9 PM.

Use Cases

With Wait until a Time Slot, you can:

• Engage users in a specific, contextual scenario such as a flash sale, new season campaign, etc.,
• Send messages in a specific time slot to comply with white hour regulations in countries,
• Engage users during the best time slot to boost conversion.