What does a User Profile offer?

The feed of the User Profile page is built from different sources in Insider's UCD (e.g. CRM, web, mobile, and campaign interactions, etc.). After you start using Insider, it creates a customer profile for each user visiting your web or app platforms. You can view all this information on the User Profiles.

To see a User Profile, navigate to Audience > User Profiles. Click on the user you want to view.

Profile View

When you click on a user profile, you can view all the details about the user under profile view. A profile page gives a 360-insight about a user, and consists of 3 sections: Overview, Events, and Analytics. 

Overview

Under the Overview tab, you can see a user's basic information, predictive segments, milestones, total revenue and its allocation, total orders, and their presence in lists and segments.

Basic Information

Basic Information displays the following details about a user:

• User’s Personally Identifiable Information (PII). 
PII can be collected from different sources.
• User’s default and custom attributes. 
Custom attributes can be attributes collected from emails, CRM attributes, and mobile custom attributes. To view all attributes of a user, click the View More Attributes button.
• User’s reachability on channels as described below:
  • Green icon: Indicates that the user is reachable on that channel.
  • Gray icon: Indicates that the user is not reachable on that channel.
  • Redicon: Indicates that the user has opted out from that channel.

Predictive Segments

Insider's predictive segmentation capability is available for each user. You can view predictive segments for an individual user here.

Milestones

This part displays the user’s landmarks on different channels.

• First Known is the date when the user gets identified by Insider. 
• First Visit is the date of the first visit of the user.
• Last Visit is the date of the last visit of the user.
• First Order is the date of the first order of the user.
• Last Order is the date of the last order of the user.

Purchase Details

You can view the user’s purchase metrics in terms of currencies with its total order and product purchased counts.

Presence in Lists and Segments

This part displays the user’s presence in the following ways:

• Contact Lists shows the number of contact lists that a user is in.
• Static Segments shows the number of static segments that a user is in.

Click the Details to see in which contact lists and static segments the user is in.

Events

This section shows you the user's behavioral data from different sources. You can get a glimpse of the user’s category purchases alongside product historical behavior with recommendations for the last three months. The category names are collected from system rules and so unrelated category names might not align with the system rules. 

The bottom of the page shows user’s complete behavioral history.

Product History

This section is also created using information gathered from various sources. You will see Last Visited, Last Purchased, and Last Abandoned products of the user. The image and the product name along with the dates are displayed here.

Activity

This section shows the user's behavioral activities and events. Events are the historical data structure use by the UCD. The table below shows the events you’ll see in the events section of the User Profiles. Data for the last month will be uploaded by default but you can change the time range and query earlier user events up to three months.

When clicked on Details, you can see the details of the activity.

Analytics

This page displays the user’s campaign analytics that they participated in the time range you selected. You can view the email, app and architect analytics visualized on this page.