Web Templates Campaign Level Analytics

To get a better understanding of your campaigns, you can evaluate your results based on the campaign-specific figures. With our real-time analytics, you can keep track of the performance and effectiveness of your campaigns and take your next actions accordingly.

To measure campaign level performance, click Analytics on the campaign you wish to view the details on the Web Templates campaign listing page.

You can view the results based on the time range you select. You can export the result when you click Export in an Excel file or a URL link to share. 

You can reach your campaign page and edit it when you click Edit, or you can view the details on a side menu when you click Details.

Impression Funnel

You can change the Goal and Base Group to see the performance.

• Impressions: The number of times that your users viewed your variant.
• Effective Days: The number of days on which at least one variant had been viewed more than 10 times.
• Uplift: Conversion Rate uplift of the most successful variant compared to control group.
• Incremental Value: Calculated difference of the most successful variation compared to control group.

Metrics

You can analyze the metrics based on impressions, conversions and conversion rates daily, weekly or monthly.

Purchases Goal Metrics

You can select and compare the purchases goals metrics of your variations.

• Impression: Number of unique visitors that became part of the variation.
• Conversion: Number of successful primary goal conversions.
• Conversion Rate: Number of conversions divided by number of delivered campaigns.
• Uplift: Increase in the conversion rate of variation when compared to control group.
• Significance: Expressed as a percentage, it shows whether a campaign or personalization is reliable to take an action depending on the impressions or uplift.
• Probability to Win: Refer to Probability to Win.
• Incremental Revenue: Extra revenue from personalization campaigns versus control group.
• Incremental Conversion: Extra conversions from personalization campaigns versus control group.
• Revenue: The value of purchases made from your variant.
• Average Order Value (AOV): The ratio of the revenue to the total number of purchases.
• AOV Uplift: Percentage of the Average Order Value difference between the variant and the control group.

For further information, refer to Metric definitions.