Web Push Integration for Journeys
  • 26 Feb 2024
  • 1 Minute to read

    Web Push Integration for Journeys


      Article Summary

      Before starting the integration, you can read about Web Push in Architect.

      To use Web Push in your journeys:

      • You need to complete the Native Opt-in integration to set up Insider's Web Push product if you haven't completed it before.
      • Insider team will configure the respective web push settings for your account.
      • Insider team will select one of the web push URL parameter separators.
      • You need to configure the web push opt-in settings via Experience > Message > Web Push > Web Push Settings.
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      If you are already using Insider's web push product, you do not need to make any additional integration for Web Push.

      Capabilities & Integrations

      See the table below for the capabilities that would require additional integrations:

      RequirementBasic Web PushDynamic custom contentCross-Channel (App & Web)Omni-Channel Segmentation (App & Web & CRM)Unification
      Insider TagYesYesYesYesYes
      Mobile App SDKNoNoYesYesYes
      Insider ObjectNoYesYesYesYes
      Service Worker (Native opt-in)YesYesYesYesYes
      Upsert User Data APINoConditionalNoYesConditional
      Note: Conditional status is attributed as an alternative data ingestion method according to your needs and applications.

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      Insider provides default events and attributes. If you want to use any event or attribute other than the default ones, you can implement the required integrations for Dynamic Custom Content in the table above.
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      If you want to create any web-sourced custom event and send it to Insider, you should complete the Web Event Integration or Upsert User Data API.

      Frequently Asked Questions

      Q: I want to use dynamic custom content (e.g. first name) in my notifications. What type of integration should I complete?
      A: If the data is in your CRM system, you can upsert this user data to Insider. If you want to take the data from the user profiles on your website, you can pass it via the Insider Object as a default attribute. If you want to pass this data from your mobile application, you can pass it via Insider SDK's user object available in your application's platform.

      Q: What is omni-channel?
      A: Omni-channel campaigns may include your CRM system, website, and application.


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