Web Push

Web push notifications are actionable messages that are sent to a visitor’s device from a website, via a browser. These messages are contextual, timely and personalized, and best used to engage, re-engage and retain website visitors. These messages are sent directly to a user’s device, pop up as soon as they’re received, and reside on the notification panel.

Creating a web push allows you to send personalized messages to your customers based on the rules you create. If the customer allows the notification from the notification bar, they can see the actionable messages. The message contains a title, description, source URL, push icon, rich image, and actionable buttons.

Use Cases

You can send a push notification to encourage your users for the purchase:

• when a product is on sale, which a user visit has visited several times recently.
• when a product is back in stock, which a user visited several times in the last couple of days but was out-of-stock.
• by using Call-to-Action (CTA) buttons on the notification to offer them more options or get their feedback
• by using dynamic content with truly personalized messages to increase the CTR and conversion rates.
• by using Call-to-Action (CTA) buttons on the notification to redirect the user to the last visited category page.