Web Push notifications are actionable messages sent to a visitor’s device from a website via a browser. These messages are contextual, timely, and personalized, and best used to engage, re-engage, and retain website visitors. Web Push notifications are sent directly to a user’s device, pop up as soon as received, and reside on the notification panel.
Creating a Web Push notification allows you to send personalized messages to your customers based on the rules you create. If the user allows the notification from the notification bar, they can see the actionable messages. The Web Push notification contains a title, description, source URL, push icon, rich image, and actionable buttons.
Use Cases
You can send a Web Push notification to encourage your users to purchase:
- When a product is on sale, which a user has visited several times recently.
- When a product is back in stock, which a user visited several times in the last couple of days, but was out of stock.
- Using Call-to-Action (CTA) buttons on the notification to offer them more options, or get their feedback
- Using dynamic content with truly personalized messages to increase the CTR and conversion rates.
- Using Call-to-Action (CTA) buttons on the notification to redirect the user to the last visited category page.