Web Push Campaign Level Analytics

You can view your campaigns analytics and evaluate their performance. To reach campaign level analytics, click the Analytics button against each campaign.

Selecting a time range using the date picker on the top right corner of the page, you can filter the performance metrics. 

You can access to your campaign and edit it when you click the Edit against its name if its status is draft, completed, and test, and you can see the overall details of it when you click the Details.

Key Metrics

Narrowing down your results with the date picker, you can see the following metrics:

• Targeted: The number of recipients in your target audience generated based on the segmentation of your campaign. This is the audience count you see before launching your web push campaigns.
  • Sent: The total number of Web Push messages addressed to the recipients.
  • Dropped: Even though you initially target a certain count of users when you launch your campaign, some of these user tokens are not really targeted in your campaign funnel. The count of eliminated tokens is displayed as “Dropped”.
• Delivery Rate: The percentage of the Delivered to the Sent Web Push messages. In other words, it is the percentage of the users who have seen your message to the users who had the chance to see your message.
  • Delivered: The number of Web Push messages successfully transferred to the recipients. In other words, these are the users that have received your message.
  • Undelivered: The number of Web Push messages that weren’t addressed to the recipients by the service provider. 
• Click-through Rate: The percentage of Clicks to the Delivered Web Push messages.
  • Clicks: The total number of times that the recipients clicked on your Web Push message.
• Conversion Rate: The percentage of the Conversions to the clicked push messages.
  • Conversions: The number of transactions completed after clicking the push message, within the conversion attribution window.
• Revenue: The value of purchases made via your Web Push messages, within the conversion attribution duration.

Device Metrics

You can see the distribution of the metrics for mobile and desktop separately.

Click Metrics

You can see the click metrics of your main element and buttons.

• Clicks: The total number of Web Push messages clicked by the recipients. 
• Click-through Rate: The percentage of Clicks to the Delivered Web Push messages.

Unsuccessful Messages

You can analyze the reasons for the dropped and undelivered push messages.

Dropped

Under Dropped messages, you can analyze the reason why some of he user tokens were not targeted in your campaign.

• Frequency Capped: The number of Dropped messages due to the Channel and Campaign Frequency Capping settings.
• Silent Hours: The number of  Dropped messages due to the Silent Hours settings.
• Internal Errors: The number of Dropped messages due to various internal system issues.
• Service Provider Errors: The number of Dropped messages due to the transmission issues to the Firebase Cloud Messaging servers.
• Unsubscriptions: The number of Dropped messages due to user opt-outs.

Undelivered

Under Undelivered messages, you can analyze the reason why some of the push messages weren’t addressed to the recipients in your campaign.

• Offline Recipients: The number of Undelivered messages due to the recipients who weren't online within the campaign Time to Live duration.
• Other: The number of recipients for which we have failed to receive delivered information due to unknown causes that might be system related.