Sending regular Web Push notifications is a great practice because it keeps your customers engaged and nudges them toward conversion. But just sending notifications shouldn't be your only focus. You should also measure these interactions to understand the effectiveness of your campaigns.
Insider's Web Push reporting lifecycle helps you better understand your campaigns. You can evaluate your results based on overall or campaign-specific figures. With our real-time analytics, you can keep track of your campßaigns' performance and take your next action accordingly.
Web Push analytics help you understand the performance of the notifications you send. Get the summary of total notifications sent, clicks, and CTR analytics from the overview section for the Web Push notifications sent during the time selected. You can also search for a specific campaign with the Search box and export the results within the selected time period.
You can also view the analytics of your subscribers and observe the growth there. For further reading, refer to:
- Overall Web Push Analytics
- Campaign-specific Analytics
- Web Push Subscriber Analytics
- Web Push Notification Logs on Google Analytics
- Conversion Attribution Windows
- User-level Analytics Operations