Variant Metrics: Variant Average Order Value Uplift

Average Order Value (AOV) Uplift, as a Variant Metric, is calculated based on the ratio of the average order value of the variant (var) to that of the control group (CG). The difference between the average order value performance of the variant and control group will give this uplift.

Formula: Var (AOV) / CG (AOV) - 1

Below is a sample calculation of Average Order Value Uplift.

In the example above, you can see the AOV of both the variant and control groups. When you place them in the formula, it gives out the Variant AOV Uplift displayed in the table below.

AOV Uplift = Var (AOV) / CG (AOV) - 1
AOV Uplift = 171,21 / 128,39 - 1
AOV Uplift = 0,3335 = 33,36%