Single Push
Single Push allows you to send push notifications to multiple users at once. Since its notifications might have a broader reach, you can send them to a larger user base.
With a Single Push, you can send messages to your users, target your entire user base, and transmit them quickly. For example, if you are a publisher, you can send a Single Push to inform your users immediately about important news. If you're a retailer, you can send a single push notification to notify your users about a limited-time discount, driving more conversions.
Thanks to the Single Push, you can also send Web Push notifications to a segmented set of users you defined. It allows you to offer your customers a more personalized experience. By tailoring your messages to your target segment, you can prevent users from receiving messages that don't address their interests. As a consequence, you can expect a higher CTR and fewer unsubscribers. Furthermore, you can create fitting use cases for your target audience.
For example, you can send a Single Push with a discount coupon only to users who haven't visited your website in the last three months, so you can try to regain your potential customers. You can also retarget users who haven't engaged (viewed or clicked) with a push notification you sent previously. In addition, by using predictive segmentation options, you can target different audiences based on their interest in a category, product, or custom-created attribute.
Trigger Push
Trigger Push is an onsite push notification based on the rules you have created. It is triggered based on the instant behavior of the users on your website. Therefore, you can engage with your customers and raise your ROI in return.
For example, you can send a thank you message to users who just completed a purchase with a rule based on the page URL. You can create exit-intent campaigns to re-engage customers who recently stopped browsing your product pages. You can send pushes based on the weather in your customers’ locations. Or you can target customers who opted in for Web Push notifications to inform them about the benefits of staying opted in..png)
Cart Reminder Push
Cart Reminder Push is also an onsite push, like the trigger push, that sends a notification to users who added a product to their cart but didn't buy it.
With just a few clicks, you can set the duration between the add-to-cart action and the trigger time of the reminder message and draw cart abandoners' attention to finish what they started. It’s a simple and effective way to recover carts and increase revenue accordingly.
Back in Stock Push
You can use Back in Stock Push to notify users that the products are back in stock. In the Rules step, you set the campaign's rules based on the user's visit information, including the time and day.
Imagine a customer visiting your website to find a product they want to buy, but are frustrated because you don't have it in stock. This scenario will likely happen, especially on discount or important commercial days like Black Friday or Singles’ Day. With the Back in Stock Push, you can automatically contact users once the product they visited is back in stock. This way, you can remove the frustration caused by products being out of stock and retarget customers already in your conversion funnel.
Price Drop Push
You can use Price Drop Push to notify users about product prices that are decreasing or increasing. In the Rules step, you choose the type of Price Drop Push (increased or decreased), the percentage, and the user's visiting information.
This is a great push type to target users who are interested in buying your products but have a limited budget (or cannot afford the product's current price). Based on the conditions you preset, you can automatically target users who have previously visited a specific product once its price has decreased or increased. For example, you have new arrivals of jeans and send a push message to your users so they can browse these new products. Some users might like the products but want to wait for a discount. To the season's end, you might want to offer a discount on jeans to clear your stocks for the new season. With the discount, users who have previously browsed your jeans will receive an automatic push message and be redirected to your conversion funnel.
Web Push API
Insider's Web Push API allows you to send Web Push notifications from your system using Insider technology, either by writing code or using a tool. With the API, you can send push notifications with custom user attributes tailored to your needs.