Architect Use Case: Uninstall

Today’s one of the biggest challenges is the retention of users on the mobile app. Users keep installing and uninstalling apps all the time. Besides improving the app experience, you can win back users who uninstall your app by targeting them on other platforms and channels (e.g. email, WhatsApp, SMS, etc.). You can offer some incentives to get these users back. That’s a great opportunity for you to not lose users at all.

You can also get feedback from users to find out what to improve about the experience and why they uninstall your app.

Goals

While engaging your users who uninstall your app with Uninstall Journeys helps you increase user retention, each targeted and converted user will help you:

• Activate users,
• Increase customer loyalty,
• Increase retention,
• Decrease churn.

Requirements

• You must have the SDK integration completed.
• Before starting to use any channel in your journeys, integrations for the respective channels should be completed. Depending on the channels you want to use in your journeys, additional integrations might be required. 
• To reach out to users across platforms, the respective user data should be unified before starting to use this use case.
• If you want to engage users on the website as well for the uninstall app case, you need to complete Insider Tag and Insider Object integrations.
• In case you need to have some custom events, you need to create them and pass them to Insider.

Creating an Uninstall Journey

You can offer incentives or get feedback from your users with your uninstall journeys. This will help you win your users back and find out what to improve in the app experience.

1. Select a starter

On Past Behavior has a predefined App Lifecycle segment. You can select the ‘have uninstalled’ option. You can select the user's reachability on a specific channel to filter users before triggering them to the journey.

If you would like to take proactive actions, you can also target users who are likely to uninstall your app. 

2. Add flow logic 

If you are planning to send a message to lead users to the desired action, you can give users some time to complete your desired goal before the interaction. For example, once the user uninstalls the app, you may want to check if they reinstall or sign up. You can add a wait element to give them some time to take any of these desired actions. Then you can verify this with the Check Conditions element.

The default sign-up event is only for the website. To send a sign-up event from the app, you can add it to your SDK. You can also select a standard segment to check any segment based on your goal.

3. Creating content

Uninstalls mostly happen after users have some bad experiences with applications. That’s why the content of messaging is very sensitive and should be highly personalized to make users feel valued.

When the users uninstall your app, you can target them by email, SMS, WhatsApp, Facebook, web push, and on-site channels.

• You can offer discounts with coupon codes to engage users. 
• You can ask for their feedback about their experience.
• You can personalize messages based on users' properties.

Email