Upsert User Data

Upsert user data API enables you to transfer user-based customer data to the Insider database when you need to.

Take, for example, an outsourced user upsert tool you use to collect offline user information. If you want to create campaigns through this offline data, you can use this API to pass this data with the related identifier to Insider. Insider will unify that customer’s data, then use this unified data to maximize the scope of your campaigns.

To identify offline users, we need a unique identifier, what we call a "unifier." Currently, a unifier can be user email, phone number, UUID (unique user id), or custom identifiers. Such data about the user may be categorized as personally identifiable information and requires the user's consent which can also be specified through gdpr_optin under Insider Object Integration.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

If the information about all purchased products is shared through Upsert user data API, any user can be targeted.