Transactional SMS Campaign Analytics

After you send transactional SMS campaign, you can track your metrics for the messages delivered via API. To reach the analytics, navigate to Reports > Transactional SMS Analytics. 

Essential Metrics

In this section below, you can see the overall analytics of the campaign:

• Sent: Total number of SMS messages successfully transferred to the service provider to be addressed to the recipients.
  • SMS Count: Total number of SMS part delivered to provider for including all characters of the content. After 160 characters (without special one), it will count as 2 parts.
  • Dropped: Total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
• Delivery Rate: Percentage of the Delivered to the Sent SMS messages.
  • Delivered: Total number of SMS messages successfully transferred to the recipients.
  • Undelivered: Total number of SMS messages that weren’t addressed to the recipients by the service provider.
• Click-Through Rate: Percentage of the Total Clicks to the Delivered SMS messages.
  • Clicks: Total number of times that the recipients clicked to the links in your SMS message.

Supporting Key Metrics

• Unsuccessful Messages: You can see the reasons of the unsuccessful messages both graphically and statistically. 
• Performance by Campaign Metrics: You can see the status of the metrics (which you can select from Select Metrics dropdown menu) for your SMS messages in a defined time interval.

Unsuccessful message metrics

In this section, you can examine and analyze the main reasons for the Dropped and the Undelivered messages.

• Dropped: Total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
• Undelivered Messages: Total number of SMS messages that weren’t addressed to the recipients by the service provider.

Dropped & Undelivered message metrics & reasons

You can examine the reasons of the dropped and undelivered messages separately:

Dropped

• Internal Errors: Percentage (and the number) of the Dropped messages due to various internal system issues (such as bugs, server problems, technical malfunctions).
• Country Code Drops:Percentage (and the number) of the Dropped messages due to the phone numbers with country codes other than the specified in your contract.
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  In order to send an SMS, your quota must be set in the country you want to send. Otherwise, you receive a country code error.
• Invalid Phone Numbers: Percentage(and the number) of Dropped messages due to the phone numbers in a non-standard format. 

Undelivered Messages

• Carrier Violation: Percentage (and the number) of the Undelivered messages due to content or spam filtering by the service provider. 
• Hard Bounces: Percentage (and the number) of the Undelivered messages since the recipients’ phone numbers are not in use. You can find below possible reasons for Hard Bounce; 
  • Unknown Number: The destination number you are trying to reach is unknown and might no longer exist.
  • Message Blocked: The destination number you are trying to reach is blocked from receiving this message or due to blacklisting.
  • Landline or Unreachable Carrier: The destination number is unable to receive this message, you might be trying to reach a landline or an unreachable carrier.
• Soft Bounces: Percentage (and the number) of the Undelivered messages since the recipients’ are not reachable at that moment.
  • Unreachable Phone: The destination phone you are trying to reach is switched off or unavailable at the moment 
  • Roaming: You are trying to reach the number which is roaming at the moment and it cannot accept the message right now.
• Delivery Failures: Percentage (and the number) of the Undelivered messages due to technical issues at the service provider side.
• Unknown Delivery: Percentage (and the number) of the messages which cannot be confirmed as Delivered by the service provider due to uncertain reasons.