App Templates: Campaign Level Analytics
- 11 Sep 2023
- 6 Minutes to read
App Templates: Campaign Level Analytics
- Updated on 11 Sep 2023
- 6 Minutes to read
Article Summary
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You can gain a better understanding of Mobile App Templates individually thanks to Template Store Campaign Level Analytics. You can observe overall metrics for each Mobile App campaign. In addition to these, you can view the outcomes of the campaign along with detailed breakdowns of variations and more elaborate distributions of click metrics.
Campaign Information
The first section you see on the page is the campaign information. You can check the details of the campaign like Created On, Re-Eligibility Duration, Segments, Rules etc. when you click the Details against the row.
Pre-filters
You can refine the results using pre-filters. All of them are selected by default when you first land on the page. However, you can modify these selections according to your preferences at any point.
Goals and Parameters
You can choose events and their parameters to calculate your conversion. It calculates the conversion over the event related to the campaign you selected.
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The campaigns which do not have this selected event as a campaign goal will not appear here.
Platform
3 different options are available under the platform, which are All Platforms, iOS and Android. Then, you can see the results according to your device platform selection.
Date Range
You can check the specific date ranges to narrow down your results. Metric data for a campaign changes together with the date range you pick.
Summary Metrics
You can see the summary metrics located after the pre-filters. These metrics has significant importance for the App Templates, providing a holistic understanding of your campaign, and they change according to the filters applied.
Impressions
Impressions refer to the number of times that users viewed your campaign. In total, you will observe the sum of the impressions of the different variants, excluding impressions from the control group.
Incremental Conversion
Incremental Conversions are the extra conversions that come from the campaign's variations.
Conversion Rate
Conversion Rate is the percentage of Conversions to Impressions.
Conversions
Conversions are the number of successful goal achievements, adding up the counts from all the different variations.
CR Uplift
Conversion Rate Uplift (CR Uplift) is the percentage of the Conversion Rate difference between the variant and the control group.
Incremental Revenue
Incremental Revenue is the extra Revenue that is generated by the campaign's variations.
Revenue
Revenue is the total value of purchases made by users who engaged with the variations. It sums up the value of revenue across all variations and is presented in the main currency. To view revenues in other currencies, you can click on "Revenue Breakdown".
You can also observe your results on the graphs. You can see the performance by metrics and clicks by elements.
Performance by Metrics
On this graph, you can see 3 different metrics which are Impressions, Conversions, and Incremental Conversions.
You can see and compare those metrics as you want. You can select the metric from the dropdown menu to see its trend. You can also observe the graph on daily, weekly, or monthly basis. It shows you the results with the date range selected on the top right.
Clicks by Elements
You can view the click distributions of the elements in your template in this chart. You will only see the buttons used in the campaign.
App templates have several click actions and buttons. Users click on these areas and actions to respond to the templates. Clicks metric shows the number of times any button is clicked by the user in the campaign. You can see the Clicks by Elements insights on the graph, and also export them.
To collect clicks individually for different elements, your minimum SDK versions(s) should be as follows:
- iOS - 12.7.3
- Android - 13.8.0
- Flutter - 3.5.0
- React Native - 5.5.0
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Click distribution in SDKs lower than these may not be available. You should update your SDK, and user should also update their application to the latest version by store.
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If you have previously created app templates, the click distribution might not be available due to feature changes and improvements on the templates. If you relaunch your app template campaign, the click distribution will be reflected to the analytics.
To get your report with click insights for each template, click the Export button.
After the export report has been downloaded from the panel, the report will be saved in your local device in .xlsx format.
The report will have 4 different sheets: Overall Analytics, Campaign Metrics, Interaction Metrics, and Revenue Metrics. You can view the click details in Interaction Metrics.
InApp
The InApp template can have click distribution for its overlay, close buttons, image, copy button, button 1 and button 2.
When you download your report, you can also see the clicks for each element individually.
Lead Generation
The Lead Generation template can have click distribution for its overlay, close button, image, copy button, button 1 and button 2.
When you download your report, you can also see the clicks for each element individually.
Wheel of Fortune
The Wheel of Fortune template can have click distribution for its close button, copy button, spin button and secondary button.
When you download your report, you can also see the clicks for each element individually.
Scratch Coupon
The Scratch Coupon template can have click distribution for its overlay, close button, image, copy button, and secondary button.
When you download your report, you can also see the clicks for each element individually.
WhatsApp Trigger
The WhatsApp Trigger template can have clicks for the template itself.
When you download your report, you can see the clicks for this element.
Social Proof
The Social Proof template can have clicks for the close button.
When you download your report, you can see the clicks for this element.
Campaigns Table
On the campaigns table, you can select metrics from the dropdown menu, and these metrics are presented in breakdowns for each variant. 
Metric Calculations
| Metric | Formula |
|---|---|
| Current Status | Passive/Test/Active |
| Starts On | dd/mm/yyyy |
| Incremental Revenue | Var(Rev) - ((Var (Imp) x CG (CR))x CG(AOV)) |
| CR Uplift | Var (CR) / CG (CR) - 1 |
| AOV Uplift | Var (AOV) / CG (AOV) - 1 |
| Significance | Z-Value=ABS((cr_a-cr_base)/(SQRT(((sales_a+sales_base)/(imp_a+imp_base))(1-((sales_a+sales_base)/(imp_a+imp_base)))(1/imp_base+1/imp_a)))) Significance is provided between variant group and control group performance.
|
| Control Group Impressions | Number of CG impressions |
| Variation Group Impressions | Number of Var impressions |
| Incremental Conversions | Var (Conv) - (Var (Imp) x CG (CR)) |
| Control Group Conversion Rate | CG (Conv) / CG (Imp) |
| Variation Group Conversion Rate | Var (Conv) / Var (Imp) |
| Control Group Revenue | Revenue gained by the control group |
| Variation Group Revenue | Revenue gained by variation group |
| Control Group AOV | CG (Rev) / CG (Conv) |
| Variation Group AOV | Var (Rev) / Var (Conv) |
| Control Group Conversions | Number of purchases gained through CG Some clarifications:
It counts as 1 conversion disregarding the number of purchased items.
If I made 2 separate purchases within the specified time (conversion period), Insider counts it as 2 conversions. For example, If you have an add to card goal and add 3 different items to the basket after logging in, it will be 1 impression, and 3 conversions. |
| Variation Group Conversions | Number of purchases gained through Var |
| Clicks | Any click on a campaign including the close button. If you see a campaign and click it, it’s counted as a click.
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