Mobile App: Survey Analytics

Once you successfully create and launch your app survey campaign, you can keep track of its performance with the Analytics page.

Click the See Analytics button against the campaign that you want to analyze.

The Results page helps you filter results and export reports.

Filtering

You can filter the results based on goals, goal parameters, and platforms (all platforms, Android, iOS).

Date Range

You can view your results based on specific date ranges.

Reports

You can export campaign analytics, leads, and coupons, and view reports on your analytics page.

Export Campaign Analytics

Select Reports > Export to click the Create Report button.

Once your request is received, you can see a message and a progress bar that indicates your report is being generated.

Click the View Reports button to see your generated reports in XLS format.

You can export your results to your local computer with the following details and metrics:

• Campaign name
• Variations
• Segment name
• Global frequency capping status
• Start date & time
• End date & time
• Impression
• Users
• Button clicks
• Primary goal & secondary goal(s) if applicable
• Uplift
• Significance
• Revenue & converted revenue

Export Leads

Select Reports > Leads to request your report.

You will receive an email with a report in CSV format in your inbox.

Export Coupons

Select Reports > Coupons to request your report to see which coupon codes are offered to which users.

You will receive an email with a report in XLSX format in your inbox.

Metrics

For your campaigns, you can view the following metrics:

• Impressions: The number of times that the users viewed your campaigns.
• Users: The number of users that viewed your campaigns.
• Conversion Rate: The percentage of the conversions to the impressions.
• Conversions: The number of successful goal accomplishments.
• Revenue by Currency: The value of purchases by users who started shopping by clicking your variant.
  

Performance by Metrics

This chart displays your variants' impressions and conversions based on a daily, weekly or monthly basis.

Variants Metrics

The variants table displays the variations of your campaign, and their breakdown of impressions, conversions, conversion rate, and revenue by currency metrics. You can also click the Preview button to see a preview of your variation.