Summary Metrics: Incremental Conversions

Incremental Conversions, as a Summary Metric, is the extra conversions gained from the variants when compared to those from the control groups.

Formula: Unique Conversions x (ΣIncr. conversions / ΣVar (conversions))

Below is a sample calculation of Incremental Conversions.

Unique Conversions

 

Sum of Incremental Conversions

 

Sum of Variant's Conversions

 In the examples above, you can see the unique conversions, sum of incremental conversions, and sum of variant's conversion. When you place them in the formula, it gives out the Incremental Conversions displayed in the table below.

Incremental Conversions = Unique Conversions x (ΣIncr. conversions / ΣVar (conversions))
Incremental Conversions = 6.541 x (2.401 / 6.851)
Incremental Conversions = 2.292,35

You can see this metric as below on your dashboard.