Summary Metrics: Conversion Rate Uplift

Conversion Rate Uplift, as a Summary Metric, is calculated based on the ratio of incremental conversions to the difference between the total conversions and incremental conversions.

Formula: Incremental Conversions / (Unique Conversions - Incremental Conversions)

Below is a sample calculation of Conversion Rate Uplift.

Incremental Conversions

 

Unique Conversions

In the examples above, you can see the incremental conversions and unique conversions. When you place them in the formula, it gives out the Conversion Rate Uplift displayed in the table below.

Conversion Rate Uplift = Incremental Conversions / (Unique Conversions - Incremental Conversions)
Conversion Rate Uplift = 2.293 / (6.541 - 2.293)
Conversion Rate Uplift = 0,5398 = 53,98%

You can see this metric as below on your dashboard.