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    Summary Metrics: Conversion Rate
    • 23 Aug 2023
    • 1 Minute to read
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      Summary Metrics: Conversion Rate

      • Updated on 23 Aug 2023
      • 1 Minute to read
        Article Summary

        Conversion Rate (CR), as a Summary Metric, indicates the percentage of your visitors who complete the goal for your campaigns. It is calculated separately for the variant and control groups.

        Formula: ΣVar (CR) / # of variations

        Below is a sample calculation of Conversion Rate.

        Your title goes here
        To export the summary report, you can use the "Hide Control Groups" filter. 

        In the example above, you can see the conversion rates for each variant, their sum, and the number of variants. When you place them in the formula, it gives out the CR displayed in the table below.

        Conversion Rate = ΣVar (CR) / # of variations
        Conversion Rate = 85,71% / 17
        Conversion Rate = 5,04%

        You can see this metric as below on your dashboard.


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