Summary Metrics: Average Order Value

Average Order Value (AOV), as a Summary Metric, is calculated from unique transaction data. For example, if a user sees 3 campaigns and makes a purchase, there will be 1 unique purchase.

Formula: Unique revenue / Unique conversions

Below is a sample calculation of Average Order Value.

In the example above, you can see the unique conversion and unique revenue of your campaigns. When you place them in the formula, it gives out the AOV displayed in the table below.

Average Order Value = Unique revenue / Unique conversions
Average Order Value = 891.305,71 / 3.689
Average Order Value = 241,61