Standard Segments: Visiting Behavior
- 24 Oct 2023
- 1 Minute to read
Standard Segments: Visiting Behavior
- Updated on 24 Oct 2023
- 1 Minute to read
Article Summary
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Visiting Behavior targets the users based on their previous visits to your website..png)
Visiting Behavior offers the following segmentation options:
| Segment | Definition | Example |
|---|---|---|
| Last Visit Date (last x day(s)) | Targets user's last visit date in X day(s) | Last Visit Date (last x day(s)) - in - 7 (days) |
| Last Visit Date (during a time period) | Targets a user's last visit date during a time period | Last Visit Date (during a time period) - in - 12/12/2020 - 15/12/2020 |
| New/Returning Visitor | Targets new and/or returning users | New/Returning Visitor is New User |
Use Cases
You can target your users' visit history where applicable and create campaigns as follows:
- You can target users who did not visit your website in the past 30 days. On their next visit, you can offer them a fruitful discount.
- You can target new users and offer them discounts to engage them on their first experience.
- You can target returning users and offer them discounts as well to increase their loyalty.
- You can remind your returning users of the items in their cart to drive them to complete their checkout.
- You can display the recently viewed items to your returning visitors to help them enjoy a smoother experience on your website.
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