Standard Segments: Purchasing Behavior
- 17 May 2024
- 3 Minutes to read
Standard Segments: Purchasing Behavior
- Updated on 17 May 2024
- 3 Minutes to read
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Purchasing Behavior targets users based on their shopping frequency, amount, and value. It helps you segment your users based on the information tracked by our revenue methods (e.g. historical user purchases)..png)
Purchasing Behavior offers the following segmentation options:
| Segment | Definition | Example |
|---|---|---|
| Total Purchase Amount | Targets a user's total purchase amount in a specific time range (Not available in OnSite products) | Total Purchase Amount - is greater than - 100 (USD) - in the last - 7 - days |
| Last Purchase Date | Targets a user's last purchase day in a specific time range (Not available in OnSite products) | Last Purchase Date - is - in the last - 2 - weeks |
| Purchase Count | Targets a user's purchase count in a specific time range (Not available in OnSite products) | Purchase Count - is - less than - 3 - in the last - 2 months |
| Average Order Value (all-time) | Targets a user's average order value of all time. It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Average Order Value (all-time) - is greater than - 300 (USD) |
| Average Order Value (last x day(s)) | Targets a user's average order value in X day(s). It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Average Order Value (last x days(s)) - is less than - 7 (days) - 250 (USD) |
| Average Order Value (during a time period) | Targets a user's average order value during a time period. It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Average Order Value (during a time period) - is equal to - 12/12/2020 - 15/12-2020 - 300 (USD) |
| Total Spend (all-time) | Targets user's total spend of all time. It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Total Spend (all-time) - is greater than - 500 (USD) |
| Total Spend (last x day(s)) | Targets a user's total spend in X day(s). It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Total Spend (last x day(s)) -is less than - 3 (days) - 250 (USD) |
| Total Spend (during a time period) | Targets a user's total spend during a time period. It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Total Spend (during a time period) - is equal to - 12/12/2020 - 15/12/2020 - 300 (USD) |
| Purchase Count (all-time) | Targets a user's purchase count of all time (Available only in OnSite products) | Purchase Count (all-time) is less than - 5 |
| Purchase Count (last x day(s)) | Targets a user's purchase count in X day(s) (Available only in OnSite products) | Purchase Count (last x day(s)) - is equal to - 7 (days) - 2 (count) |
| Purchase Count (during a time period) | Targets a user's purchase count during a time period (Available only in OnSite products) | Purchase Count (during a time period) - is equal to - 12/12/2020 - 15/12/2020 - 2 (count) |
| Last Purchase Date (last x day(s)) | Targets a user's last purchase date in X day(s) (Available only in OnSite products) | Last Purchase Date (last x day(s)) - in - 5 (days) |
| Last Purchase Date (during a time period) | Targets a user's last purchase date during a time period (Available only in OnSite products) | Last Purchase Date (during a time period) - in - 12/12/2020 - 15/12/2020 |
| Last Purchase Amount | Targets a user's last purchase amount. It targets the value in the preferred currency previously set in the settings. (Available only in OnSite products) | Last Purchase Amount - is between - 100 (min) - 300 (max) |
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When calculating the Purchase Count value, all users, regardless of whether they have a last purchase date value, are included in the count. When calculating the Last Purchase Date value, users who have previously made a purchase on your website are included in the count. Therefore, it is important to note that the Last purchase Date and Purchased Count values might not necessarily be the same.
To clarify the difference between Last Purchase Date and Purchase Count segments, you can refer to the example below:
While Last purchase date is not in the last 10 Days filters the users that didn’t make a purchase in the last 10 days but made the purchases on other days, Purchase is 0 in the last 10 Days filters all the users who have the purchase amount as 0.
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If you set the Last Purchase Date to not in the last 1 Day, it considers the last 24 hours.
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