Standard Segments: Events

Events target the users based on if they perform an event that you select. You can use default or custom events.

Events are all button clicks and page visits. Such information is collected through Insider tag or SDK. The example below displays an event with one of its parameters.

When you Add Event Parameter, you can also apply multiple values selection, which enables you to select more than one value to filter users in one box. You can choose them easily from the value dropdown menu.

For example, you want to target users who made purchase in TRY and USD, you can include them under one segment box instead of adding two segment boxes separately.