Standard Segments: Attributes

Attributes target the users based on if they have an attribute that you select and the value of the attribute that you target. You can use default or custom attributes.

Attributes are user-related information such as first name, last name, email, last visited product, etc. Such information is collected through Insider tag or SDK.

The value that you target depends on the data type of the attribute. The example below displays a number attribute.

You can also apply multiple values selection, which enables you to select more than one value to filter users in one box. You can choose them easily from the value dropdown menu.

For example, you want to target the users who have a set of names, you can include them under one segment box instead of adding two segment boxes separately.