Algorithms Reporting

Using any of the Smart Recommender endpoints to display product recommendations on your website, you can also keep track of their performance. 

The results of Insider Smart Recommender can easily be tracked through Enhanced Google Analytics Integration. This method enables you to send impressions and click events to Google Analytics.

Best Practices

• Migration and Compatibility with Ecommerce Plug-in (ecommerce.js) should be considered. Please refer to Google's Enhanced Ecommerce guide for further details on the integrations.
• If you want to keep track of viewable impressions, you should send an impression event accordingly.
• Remember to set the currency code information as shown below before sending the impression and click events.

ga('set', 'currencyCode', 'EUR'); // Set currency

• The value of the List parameter should correspond to the campaign details. For example, if the campaign title on the Home Page is "Selected for You," the parameter value can be "HomePage."

Event Implementation

The following parameters can be used when sending impressions and click events for the recommended items.

Event Examples

Please see the example functions to send impressions and click events for the recommended items.

Impression Event Implementation

ga('ec:addImpression', {
  'id': 'P12345',       // Product details are provided in an impressionFieldObject.
  'name': 'Android T-Shirt',
  'category': 'Apparel/T-Shirts',
  'brand': 'Google',
  'variant': 'ub',
  'list': 'HomePage - Mobile,
  'position': 1          // 'position' indicates the product position in the list.
});
ga('ec:addImpression', {
  'id': 'P67890',
  'name': 'YouTube Organic T-Shirt',
  'category': 'Apparel/T-Shirts',
  'brand': 'YouTube',
  'variant': 'ub',
  'list': 'HomePage - Mobile',
  'position': 2
});

Click Event Implementation

function onProductClick() {
  ga('ec:addProduct', {
    'id': 'P12345',
    'name': 'Android T-Shirt',
    'category': 'Apparel',
    'brand': 'Google',
    'variant': 'ub',
    'position': 1
  });
  ga('ec:setAction', 'click', {list: 'HomePage - Mobile'});
  // Send click with an event, then send user to product page.
  ga('send', 'event', 'UX', 'click', 'Results', {
    hitCallback: function() {
      document.location = '/product_details?id=P12345';
    }
  });
}
<a href="/next-page.html"
   onclick="onProductClick(); return !ga.loaded;">
  Android Warhol T-Shirt
</a>