SMS Content Guidelines

Many SMS-related laws and regulations are applied in various countries. One of them, for instance, specifies that you can’t send SMS messages during so-called ‘white hours’. For example, in some countries, you are not allowed to send a text message between 10 PM and 8 AM. To prevent this from happening, you can enable the Silent Hour feature or you can schedule it to send later. 

Opt-out and opt-in processes are quite important in the SMS world, with authorized institutions performing ongoing audits. Make sure that you comply with the rules and regulations of the country you are sending your SMS to.

Please keep in mind that SMS message content can’t have any of the following characteristics:

• It cannot violate any law or regulation.
• It cannot be deliberately deceiving.
• It must not contain sexually explicit or pornographic content.
• In some regions, special regulations apply to commercial gambling-related content.
• In some cases, pre-registration of the sender ID (‘From’) is required.
• For some destinations, the entire content template needs to be pre-approved by the authorities.