SMS Campaign Types

The main purpose of SMS channel is to reach your customer base with promotional message content. For promotional content, Insider aims to provide you click-through rate (CTR) and conversion rate (CR) with highly engaging campaigns like Cart Reminder and personalized messaging with Dynamic Content. For Transactional messaging, Insider aims to deliver your message in a timely manner. 

Insider provides you with three different campaign types under SMS. 

• Single SMS Message
• Cart Reminder Message
• Welcome Message

Single Message

Single SMS enables you to send custom content to all your users or a segmented base of users in line with the aim of your campaign. SMS solution engages subscribers on mobile devices in a personalized way and drives growth.

You can send your users a Single SMS Message to:

• Announce discounts and promotions.
• Recommend products from cross category after purchase.
• Reactivate the likelihood to churn customers.

Cart Reminder Message

Cart reminder Message allows you to send cart recovery messages with personalized content. You can easily set your campaign once and deliver your messages continuously to cart abandoners. When creating your campaign, you can define a period for delivering messages to users. It enables you to recover lost revenue from abandoned carts and reach your users via automated SMS.

Welcome Message

Welcome SMS provides you the ability to send personalized content to individuals who have newly subscribed to your services. This feature allows you to tailor your messages and engage with your new recipients in a meaningful way as they opt in to connect with your offerings