Overall SMS Analytics

To have a better insight about all your campaign performances, you can visit the SMS Analytics page. On this page, you can track all the performance metrics by filtering to desired duration, campaign type, and campaign status. You can export these results by email. 

To reach Overall SMS Analytics, navigate to Reports > SMS Analytics > SMS Analytics.

Filter and Export your results

On the top right of the page, you can see the Filters button to filter the overall results, for the desired Time Period, Campaign Type and Status and the Export button to export the results.

You can see filtering by the time period and campaign type and status below;

Your report will be exported and sent by email in Excel format. 

Top Metrics

You can see the top metrics of your campaigns in your selected time period and applied filters.

• Targeted: The total number of recipients in your target audience generated based on the segmentation of your campaign.
  • Sent: The total number of SMS messages successfully transferred to the service provider to be addressed to the recipients.
  • Dropped: The total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
• Delivery Rate: The percentage of the Delivered to the Sent SMS messages.
  • Delivered: The total number of SMS messages successfully transferred to the recipients.
  • Undelivered: The total number of SMS messages that weren’t addressed to the recipients by the service provider.
• Click-Through Rate: The percentage of the Total Clicks to the Delivered SMS messages.
  • Clicks: The total number of times that the recipients clicked to the links in your SMS message.
• Conversion Rate: The percentage of the Conversions to the number of Delivered SMS messages.
  • Conversions: The total number of successful goal accomplishments.
• Revenue: The total value of purchases made via your SMS messages.

Unsuccessful Messages

Many different reasons might lead to unsuccessful messages. Under Successful Messages, you can visualize and analyze the main reasons for the Dropped and the Undelivered messages.

Dropped Messages

Dropped messages are the total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.

• Frequency Capped: The percentage (and the number) of the Dropped messages due to the Channel Frequency Capping settings.
• Duplicates: The percentage (and the number) of the Dropped messages due to duplicate recipients in the audience.
• Internal Errors: The percentage (and the number) of the Dropped messages due to various internal system issues(bugs, server problems, technical malfunctions).
• Country Code Drops:The percentage (and the number) of the Dropped messages due to the phone numbers with country codes other than the specified in your contract.
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  In order to send an SMS, your quota must be set in the country you want to send. Otherwise, you receive a country code error. 
• Invalid Phone Numbers: The percentage(and the number) of Dropped messages due to the phone numbers in a non-standard format. 

Undelivered Messages

Undelivered Messages are the total number of SMS messages that weren’t addressed to the recipients by the service provider.

• Carrier Violation: The percentage (and the number) of Undelivered messages due to content or spam filtering by the service provider. 
• Hard Bounces:The percentage (and the number) of the Undelivered messages since the recipients’ phone numbers are not in use. You can find below possible reasons for Hard Bounce; 
  • Unknown Number: The destination number you are trying to reach is unknown and may no longer exist.
  • Message Blocked: The destination number you are trying to reach is blocked from receiving this message due to blacklisting.
  • Landline or Unreachable Carrier: The destination number is unable to receive this message, trying to reach a landline or an unreachable carrier.
• Soft Bounces:The percentage (and the number) of the Undelivered messages since the recipients’ are not reachable at that moment.
  • Unreachable Phone: The destination phone you are trying to reach is switched off or unavailable at the moment 
  • Roaming: You are trying to reach the number which is roaming at the moment and cannot accept the message right now.
• Delivery Failures: The percentage (and the number) of the Undelivered messages due to technical issues at the service provider side.
• Unknown Delivery: The percentage (and the number) of the messages which can’t be confirmed as Delivered by the service provider due to uncertain reasons.

Performance by Campaign Metrics

On this graphic, you can track your selected campaign metrics by daily, weekly & monthly. It covers different insights about your completed campaign. By default, it comes with Delivered, Clicks & Sent. In addition, you can add more metrics (Targeted, Conversion) under the Select Metrics button.

Campaign Metrics

In this detailed table, you can track all your results about your completed campaigns within your selected time period. You can sort, and filter the results and get insights about each campaign’s success. By default, it comes with essential metrics like Type, Delivered, Clicks and Revenue. In addition to these metrics, you can add any metrics listed in the dropdown menu when you click the Select Metrics button.