Sirius AI Features

Sirius AI is Insider's AI suite that combines our brand-new Generative AI capabilities and existing AI capabilities like predictive and conversational AI, NLP, and machine learning algorithms like recommendations, and search — supporting end-to-end CX automation and helping marketers deliver the right message/conversation to the right person at the right time on the right channel.

Sirius AI employs a combination of technologies to create a seamless user experience. It leverages OpenAI's capabilities for analyzing use-case inputs, while our in-house AI handles the task of generating user journeys. This dynamic duo of AI systems collaborates to produce the desired outcomes.

Feature Set

Sirius AI includes 3 main product groups:

GenAI Features 

These features are built on GenAI capabilities and Insider’s own AI developments such as AI Text Generator and Smart Journey Generator.

• Web Push AI Text Generator
• Email AI Text Generator
• SMS AI Text Generator
• WhatsApp AI Text Generator
• App Push AI Text Generator
• Smart Journey Creator

Automation Features

These features are the features that Insider previously had and aim to automate the decision-making process for marketers such as Next Best Channel, Send Time Optimization, and A/B Autoselection.

• Next Best Channel
• A/B Auto-Winner Selection
• Email Send Time Optimization
• Architect Send Time Optimization

AI-backed Products

These products are Insider’s legacy products based on AI infrastructure such as Smart Recommender, Predictive Segments, Search (Eureka), and WhatsApp Chatbot with GenAI.

• Predictive Segments
• Smart Recommender
• Eureka
• WhatsApp Smart Chatbot