Sending Branch In-App Events to Insider
- 29 Dec 2023
- 1 Minute to read
Sending Branch In-App Events to Insider
- Updated on 29 Dec 2023
- 1 Minute to read
Article Summary
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Branch.io is an attribution tool that is mostly used for user acquisition and ad measurements. It creates engagement links for paid channels.
Branch integration helps you send events that are already integrated by Branch.io SDK, through a postback URL alongside the install attribution. This means that the events triggered by Branch SDK or when app is downloaded from Branch Links will be sent to Insider with user device identifiers from a server-to-server integration.
In this guide, you will find answers to the following questions:
How does it help?
In-App Event integration helps you send the Branch events to Insider from the postback URLs, and use these events for segmentation on Insider's Mobile App Suite.
Besides, you should also integrate Insider events to leverage all Insider's product capabilities such as conversion notifications, in-app triggers, etc.
How do you set it up?
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To make this integration work, you need to integrate both Insider and Branch SDK in your app.
- Visit the Data Integration on the Branch dashboard.
- Search for Insider under Data Integration Partner.
- Provide the required details.
- Click the Enable button.
Now, Branch will start sending install and event data automatically.
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