Segments
- 21 Feb 2023
- 1 Minute to read
Segments
- Updated on 21 Feb 2023
- 1 Minute to read
Article Summary
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Segmentation is the process of dividing a broad consumer group into sub-groups of consumers based on some type of shared characteristics such as age and device type. Segments are used in all campaigns in order to specify the group of receivers. If you do not apply any segment, this means that your campaign will be delivered to all users available.
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The available segmentation options and design of this step may vary depending on the products you are using and the segments that are enabled for your account.
The Benefits of Segmentation
Segmentation is a very effective marketing strategy that you can use for personalization purposes. If you segment your audience properly, you can enjoy the significant advantages. Segmentation enables you to understand and define your audience’s characteristics, so you can direct your marketing efforts to specific ages, locations, buying habits, interests, etc. It also helps you create targeted, clear, and direct messaging that attracts people you want to buy from you. Another valuable benefit that you can get from segmentation is leveraging your brand’s loyalty. When customers feel understood, uniquely well served, and trusting, they are more likely to stick with your brand.
Since you can deliver more relevant content to each group of recipients with the help of segmentation, that will result in an increase in open and click rates thus an increase in revenue.
The available segment categories are as follows: