Web Segments

Segmentation is the process of dividing a broad consumer group into sub-groups of consumers based on some type of shared characteristics such as age and device type. Segments are used in all campaigns to specify the group of receivers. If you do not apply any segment, this means that your campaign will be delivered to all users available.

Segmentation is a very effective marketing strategy that is used for personalization purposes. You can deliver more relevant content to each group of recipients with the help of segmentation. That will increase open and click rates thus an increase in revenue.

The available Web Segment categories are as follows:

• Predictive Segments
• Purchasing Behavior
• Visiting Behavior
• First-Party Segments
• OnSite Campaign History
• Custom Segment
• CRM Attributes