Mobile Web Exit Intent
  • 01 Nov 2023
  • 1 Minute to read

    Mobile Web Exit Intent


      Article Summary

      Mobile Web Exit Intent enables you to trigger your campaign based on a user's actions on your mobile website.

      • Fast Scroll Up: Triggers your campaign if a user scrolls up fast (e.g. Fast Scroll Up - is).
      • Scroll Down (by %): Triggers you campaign if a user scrolls down by certain percentage (e.g. Scroll Down (by %) - is greater than or equal to - {50%}).
      • Scroll Down (by px): Triggers you campaign if a user scrolls down by a certain number of pixels (e.g. Scroll Down (by px) - is greater than or equal to - {500 pixels}).
      • Scroll Down (by %) then Up (by px): Triggers you campaign if a user scrolls down by a certain percentage and then up by a certain number of pixels (e.g. Scroll Down (by %) then Up (by px) - is - {50%} - {500 pixels}).
      • Screen Size Change: Triggers your campaign when the screen size changes (e.g. Screen Size Change - is).
      • Reach to Certain Element: Triggers your campaign when a user reaches to a certain element on the page. In other words, you might want to mention an element in your website as the last stop to trigger the campaign For example, if you set #footer as the certain element and as user reaches that element, the campaign will be triggered.  (e.g. Reach to Certain Element - is - {#myElementId}).
      • Scroll Down (by %) then go to top: Triggers you campaign if a user scrolls down by certain percentage and then goes to top (e.g. Scroll Down (by %) then go to top - is greater than or equal to - {50%}).

      Use Cases

      • You can show the last added product item by using Onsite Engagement campaign when user intends to exit.
      • You can use Back to Top button template if the user scrolls more than X times.
      • You can show a web template and ask What are you looking for? if the user scrolls more than X percent of the content and did not add any product to their cart.
      • You can display the onpage Smart Recommender, if your package covers it too, when the user intents to exit.
      • You can display Wheel of Fortune template and offer users discount to keep them engaged on the website when they intend to exit.
      • You can show Feedback campaign and show it to users when they intend to exit.

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