Mobile App Suite Home Page Analytics

Mobile App Suite homepage offers general analytics metrics such as Total Users, Opt-in Rate, etc. 

You can also see the same values in the Mobile App Cart on InOne’s homepage in line with the date range you selected.

Total Engaged Users

The total count includes users who had in at least one session within the past 365 days. Inactive users, including those who have uninstalled the app and/or haven't engaged in any sessions, are not included within this number.

Active Users Today

This represents the count of unique users who have initiated at least one session during the day. The data is presented according to your timezone and covers the period from 00:00 to 23:59.

Opt-in Rate

The number of your opt-in rate. It is calculated as follows: 

Number of opt-in:true / Total User = The number of users who have app push opt-ins / The number of users who had at least one session in the last 365 days.

Revenue Today

Regardless of Mobile App campaigns, this number indicates the revenue generated through the Mobile App within a day. The data is presented in your timezone, spanning from 00:00 to 23:59. The initial revenue displayed is in the main currency. Hovering over the revenue also provides insight into revenues from other currencies if you have any.

Revenue

This graph displays the revenue generated by the Mobile App over the days. When users hover over the revenue, they can view the revenue for specific days within the last 30 days.

Sessions

This graph shows the session counts that originate from the Mobile App over the days. When you hover over the revenue, you can view the session count for specific days in the last 30 days.

App Usage by Day and Hour

This heatmap shows session distribution across days and hours. The graph presents data from the past 4 weeks, with each segment shaded based on session density. Darker squares indicate higher-density sessions, while lighter ones represent lower activity. The Legend that you see on the right-hand side of the heatmap provides insights into session scales.

New User & Average Session Duration

These graphs display the number of new users and average session durations over the days.

The count of new users represents users who initiate their first session within the app. These users did not have any previous recorded sessions before that specific day.

The average session duration is calculated by summing the total session durations throughout the day and dividing it by the total number of users who initiated a session on the same day. This value is presented based on your timezone, spanning from 00:00 to 23:59.

Most Used Device Models & Most Used Versions 

These two pie charts show the distribution of frequently used device models and the Mobile App versions over the last 30 days.

For instance, based on the charts, the iPhone 11 is the most commonly used device during this 30-day period, showing that the majority of sessions in your Mobile App originate from the iPhone 11.

Video: Mobile App Analytics

You can also watch our video on Mobile App Analytics.