Metric Calculations for App Template Analytics
- 13 Dec 2023
- 1 Minute to read
Metric Calculations for App Template Analytics
- Updated on 13 Dec 2023
- 1 Minute to read
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Suggested reading: Overall App Templates Analytics
Below you can see the calculation formulas for app templates metrics.
| Metric | Section | Formula |
|---|---|---|
| Impressions | Summary (With/Without CG) | Σ Camp (Impressions) *not unique |
| Incremental Conversions | Summary (With CG) | Unique Conversions x (Σ Incr. conversions / Σ Var (conversions) |
| Conversions | Summary (With/Without CG) | Σ Camp (Conversions) |
| Conversion Rate (Control Group) | Summary (With CG) | Average of Control groups (CR) = ΣCG (CR) / # of CG’s |
| Conversion Rate (Variation) | Summary (Without CG) | Average of Variations (CR) = ΣVar (CR) / # of variations |
| CR Uplift | Summary (With CG) | Incremental Conversions / (Unique Conversions - Incremental Conversions) |
| Incremental Revenue | Summary (With CG) | SumAllVariants Var(Rev) - ((Var (Imp) x CG (CR))x CG(AOV)) |
| Unique Users | Summary (Without CG) | Σ Camp (Users) *unique |
| Average Order Value | Summary (Without CG) | Σ Camp(Rev) / Σ Camp(Conv) |
| Revenue | Summary (Without CG) | Σ Camp (Revenue) |
| AOV | Summary (Without CG) | Unique revenue of variations / Unique conversions of variations |
| Impressions | Campaign Table (With/Without CG) | Σ Variation (Impressions) *not unique |
| Conversions | Campaign Table (With/Without CG) | Var (Conv) |
| Conversion Rate | Campaign Table (With/Without CG) | Var (Conv) / Var (Imp) |
| Revenue | Campaign Table (With/Without CG) | Revenue gained by variant group |
| Incremental Revenue | Campaign Table (With CG) | Var(Rev) - ((Var (Imp) x CG (CR))x CG(AOV)) |
| AOV | Campaign Table (With/Without CG) | Var (Rev) / Var (Purchase) |
| Incremental Conversions | Campaign Table (With CG) | Var (Conv) - (Var (Imp) x CG (CR)) |
| CR Uplift | Campaign Table (With CG) | Var (CR) / CG (CR) - 1 |
| Significance | Campaign Table (With/Without CG) | Z-Value=ABS((cr_a-cr_base)/(SQRT(((sales_a+sales_base)/(imp_a+imp_base))(1-((sales_a+sales_base)/(imp_a+imp_base)))(1/imp_base+1/imp_a)))) |
| AOV Uplift | Campaign Table (With CG) | Var (AOV) / CG (AOV) - 1 |
| Status | Campaign Table (With/Without CG) | Campaign Status |
| Starts On | Campaign Table (With/Without CG) | dd/mm/yyyy |
| Tags | Campaign Table (With/Without CG) | Tags assigned to the campaign |
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