Web Push Analytics

Sending regular push notifications is a great practice because it keeps your customers engaged and nudges them towards conversion. But just sending notifications shouldn't be your only focus. You should also be measuring these interactions to understand the effectiveness of your campaigns.  

Insider's web push reporting lifecycle helps you get a better understanding of your campaigns. You can evaluate your results based on the overall or campaign-specific figures. With our real-time analytics, you can keep track of the performance of your campaigns and take your next actions accordingly.

Web push analytics help you understand the performance of the web push notifications you have sent. Get the summary of total notifications sent, clicks and CTR analytics from the overview panel for the notifications sent in the time duration selected. You can also search a specific campaign with the Search box and export the results within the selected time period.

You can also view the analytics of your subscribers and observe the growth there.

For further reading, refer to:

• Overall Web Push analytics
• Campaign-specific analytics
• Web Push subscriber analytics
• Web Push notification logs on Google Analytics
• Conversion attribution windows