Introduction to SMS

Insider provides end-to-end solutions for you to engage with your customers over the most effective mobile messaging channel, which is SMS. It offers a more direct way to reach users than most other messaging channels, as it utilizes their personal phone number to reach them. With this channel, you can reach a larger percentage of your customer base, wherever they are in the world, at any given time. 

SMS, short for ‘Short Messaging Service’, is one of the most effective interaction touch points. Given that 90% of the time SMS messages are read within three minutes of receiving and with an estimated open rate of 99%, text messaging is an extremely attractive sales promotion channel.

Use Cases

With SMS, you can reach out to your users for the following use cases:

• Send offers and deals such as discount offers, limited time promotions, etc.
• Share helpful tips and information such as appointment availability, service hours, etc.
• Collect customer feedback or information such as email addresses.
• Launch competitions with rewards.
• Experiment with new promotion techniques such as a quiz with a coupon as a reward.