Executive Summary Dashboard

Measuring and quantifying the impact of your personalization campaigns can be daunting, especially when you have to measure the return on investment (ROI). Insider’s Executive Summary Dashboard is a comprehensive dashboard to track all the key ROI metrics (e.g. incremental conversions, purchases from clicks, average order value (AOV) uplift, etc.) that matter most to the business decision-makers.

You can also track performances based on goals, use filters to toggle between campaign groups, create externally shareable reports with a single click, and much more. This dashboard provides you with the necessary data that helps you understand the total additional value of your personalizations. In addition, summary metrics (e.g. conversion rate, conversion rate uplift, etc.) will display the overall performance across all personalizations.

The Executive Summary Dashboard category provides insights about:

• How to use Executive Summary Dashboard & Campaign Analytics
• First look at Executive Summary Dashboard
• Executive Summary Dashboard Details
• Filtering your results on Executive Summary Dashboard
• Historical Data Comparison on ESD
• FAQ about Executive Summary Dashboard