Eureka

Eureka is a product discovery platform that helps you to curate intelligent, relevant, and fast search experiences so that your customers find the right product at right time depending on their intent.

Eureka is an AI-powered search and merchandising platform which enables you to increase clickthrough rates, and conversions and tailor products presented to your users based on your business goals.

It enables you to design onsite search experiences by using;

• AI-Driven search engine
• NLP-based intent extraction
• Insider’s highly capable campaign management combined with a site search template
• Customizable facets, synonyms, and attributes for search queries
• Fast and scalable search API
• Personalization based on shopper activities

Why to improve the search?

Simply put: If shoppers cannot find it, they cannot buy it! The search bar is the best place to listen to your customers. Search bar users know what they want; the challenge is to understand what they want from their search queries. Search products enable you to understand what your customers want, increase conversion, and boost your merchandising productivity. Here are some facts about the search:

• 64% of people use search to address the “I want to buy moment” and 43% of users on retail websites go directly to the search bar.
• Conversion rates through site search can be up to 50% higher than the average.
• Case studies have shown increased conversion rates of 43% from site search optimization.
• 39% of purchasers are influenced by a relevant search.
• 61% of all sites perform below an acceptable search performance that is misaligned with the user’s actual search behavior and expectations (and 15% have a “broken” search query type performance).
• The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester.
• 72% of sites completely fail site search expectations.