Predictive Segments

Predictive Segments enable you to target users with AI-backed predictions based on their behaviors and personal interests. 

With the help of Insider’s predictive segmentation technologies, you can leverage algorithms that predict users' likelihood to purchase and churn, and segment users based on their interests and purchase behaviors to achieve a higher ROI in your campaigns, increase your conversion rates, and customer retention and loyalty. 

• Likelihood to Purchase
• User Engagement
• Customer Lifecycle Status
• Discount Affinity
• Attribute Affinity