Integrating Insider Tag into your website
  • 29 Mar 2024
  • 1 Minute to read

    Integrating Insider Tag into your website


      Article Summary

      Now you can complete this integration on Insider's new onboarding center. Refer to Insider Onboarding Center for further details.

      Insider Tag integration is required to track user behavior on your website, and understand their actions such as purchase and visit history including the items/content they visit, purchase or abandon.

      We recommend you load the Insider Tag as an asynchronous tag. Asynchronous integration prevents pages from being blocked while Insider Platform renders changes on your website.

      Insider Tag Code

      The following asynchronous JavaScript code is designed for both HTTP and HTTPS pages of your website. 

      <script async src="//{partnerName}.api.useinsider.com/ins.js?id={partnerId}"></script>
      Insider team will provide you with {partnerName} and {partnerId}. The {partnerName} value should be lower case. 
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      For synchronous integration, remove async attribute from the script.

      Where and how can I integrate it?

      Add the provided JavaScript code —adjusted to include your {partnerName} and {partnerId} — to all pages of your website without additional modification.

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      Avoid adding this script to pages containing sensitive information (e.g. payment pages that contain credit card information). If there is another page where the details of purchased products can be captured, add this script to that page instead.

      For optimum performance, we suggest inserting this code between the <head> and </head> HTML tags of your website.

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      Be sure to whitelist *.useinsider.com. If you are using firewalls on your local network, this will ensure Insider personalizations still function properly and fully.

      Next Steps


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