The navigation menu provides a fast browsing experience across all Insider products. The menu is placed on the left-hand side of the panel and is accessible on all pages. For instance, you can navigate from a campaign-creating page to a report with only a few clicks. You can easily find your campaigns in this structured and consistent navigation.
This guide aims to walk you through the menu items.
The left sidebar hosts the product groupings that are formed based on their use cases:
Favorites
You can use the Favorites menu to access your frequently used products and save time while creating campaigns or evaluating your reports. To add items to your Favorites, click the Star icon next to the product names. They will then be listed under the Favorites menu.
Reports
Reports are essential for your business. On different dashboards, you can track the performance of your campaigns on various channels. You can measure the effectiveness of your campaigns and gain meaningful insights to increase their return on investment.
Experience
Experience enables you to provide a personalized experience across all channels. You can create a campaign with a ready-to-use template for a website, mobile app, message, or email and measure the return on investment of these campaigns.
Optimize
Web Templates
Web templates help you create campaigns with ready-to-use and responsive templates for your desktop, mobile, and tablet devices.
App Templates
App templates help you create campaigns with ready-to-use inApps in the template store on your mobile application to engage your users and gamify their app experience. The available template types are as follows:
| Template Type | Purpose |
|---|---|
| WhatsApp Trigger | Let your users contact you directly on WhatsApp |
| Wheel of Fortune | Let your users spin the wheel of fortune and deliver coupons |
| Scratch Coupon | Give a gift to your users with a gamified experience |
| Social Proof | Show active view or cart status of products |
| InApp | Deliver coupons and notifications to engage your app visitors |
| Lead Generation | Collect leads and give gifts to your app visitors |
App Template From Push
You can trigger App Templates From Push based on the app push notifications you send your users.
App Survey
You can use the App Survey to learn which products or features are your strongest and which are your weakest, then create a strategy for improvement. The available survey types are as follows:
| Survey Type | Purpose |
|---|---|
| NPS | Collect feedback and customer satisfaction with a gamified experience |
| Short Answer Survey | Learn what your customers think about your brand with short questions |
InStory
InStory helps you deliver story-like experiences to visitors on your desktop website and boost user engagement metrics.
Category Optimizer
With Category Optimizer, you can offer more relevant content to your users by creating dynamic menu items.
Message
You can use Insider's Email product to create promotional and recurring email campaigns to reach a wide range of customers with powerful segmentation. The available email campaign types are as follows:
| Campaign Type | Purpose |
|---|---|
| Single | Send one-off emails to notify your recipients about promos, offers, and discounts |
| Recurring | Send periodic emails to keep your recipients informed and engaged |
Web Push
Web Push helps you reach out to your customers with different types of web push notifications to increase engagement and revenue. The available web push types are as follows:
| Web Push Type | Purpose |
|---|---|
| Single | Send push notifications to all your subscribers, or based on the segment they belong to |
| Trigger | Send web push messages based on your users' actions on your website to notify them about promos, discounts, and offers |
| Cart Reminder | Send web push messages to your visitors when they leave items in their carts |
| Back in Stock | Send web push messages to your visitors when a product they visited is back in stock |
| Price Drop | Send web push messages to your visitors when the price of a product rises or falls |
App Push
App Push helps you retain and re-engage your mobile app users with rich, personalized, timely, and contextual push notification types. The available app push types are as follows:
| App Push Type | Purpose |
|---|---|
| Single | Send one-off app push messages to notify your users about promos, offers, and discounts |
| Carousel | Send app push messages to your users in a carousel format |
| Slider | Send app push messages to your users in a slider format |
| Discovery | Send app push messages to your users in a discovery format |
| Recurring | Send periodic app push messages to keep your users informed and engaged |
| Conversion | Send app push messages to your users when they complete a specified goal |
| Geofence | Send app push messages to your users when they arrive or leave a specific location |
| Cart Reminder | Send app push messages to your users when they leave items in their carts |
With WhatsApp messaging channel, you can send automated updates and alerts on personal channels.
SMS
You can use SMS campaigns to send promotional content directly to the customer without limitation. The available SMS types are as follows:
| Campaign Type | Purpose |
|---|---|
| Single SMS Message | Easily send single SMS messages to your segmented users |
| Cart Reminder Message | Send messages to your users when they leave items in their carts |
| Welcome Message | Send any customized content to your new recipients when they opt in. |
Notification Center
You can create a dedicated Notification Center on your website to share the latest updates about your brands, promos, offers, and discounts.
Tab Talk
With Tab Talk, you can create campaigns to attract visitors who are leaving the website via different titles on Tab Talk.
Discover
| Product | Purpose |
|---|---|
| Web Smart Recommender | Create recommendation campaigns to show AI-backed personalized product recommendations with a wide range of algorithms on the web |
| App Smart Recommender | Create recommendation campaigns to show AI-backed personalized product recommendations with a wide range of algorithms on the app |
| Eureka | Help users find the product they are looking for across a wide range of products with an AI-backed search engine algorithm and action builder |
Experiment
| Experiment Type | Purpose |
|---|---|
| Onsite Experiment | Use the A/B test tool, target different segments with different content, learn the winner, and increase conversion rate and AOV on the web |
| App Content Optimizer | Change and test any element or piece of code quickly and easily on your app — without having to go through development |
Architect
Orchestrate high-performing customer journeys that understand each customer’s activities on every platform connected with a rich, unified customer database. Read more about Architect.
Audience
Audience helps you understand, manage, and target your users. Advanced segmentation capabilities based on customer behavior, personal interests, attributes, and purchase history can enrich your customer base more effectively.
| Component Type | Purpose |
|---|---|
| User Profiles | Base your strategies on this front-end implementation of Insider's user profile database |
| Segments | Deliver more relevant content to each group of recipients with the help of segment options: custom segments, app segments (standard, custom and funnel segments), saved segments |
| Contact Management | Check and manage all information you have on your email contacts: All Contacts, Contact Lists |
| Suppression | Manage your suppressed emails based on their types: global unsubscribe, unsubscribe groups, bounces, blocks, and invalids |
| Audience Analytics | Have a better understanding of your audience. View many insightful pre-defined metrics amongst the various audience segments created within Insider's InOne panel |
Insights
Insights provide actionable insights for you to make a strategic decision with more information. You can find analytics about your churn users and uninstalls, and insights about your page speed in Uninstall Analytics and Google Page Speed Insights. These insights help you understand risks and build a better strategy for your app.
Behavior Analytics
Behavior Analytics assists in gaining a more comprehensive comprehension of user information within Insider's Unified Customer Database, spanning various platforms like web, apps, and APIs..png)
| Component Type | Purpose |
|---|---|
| Funnel Analytics | It aids app owners in pinpointing user drop-offs and uncovering potential obstacles hindering desired actions. |
| Flow Analytics | It displays collective user flows in the selected event across all channels such as web, application, API, etc. |
| Event Analytics | It helps you to track and analyze user actions, or events across all channels such as web, application, API, etc. |
| Retention Cohort | Retention is an engagement analysis tool that dissects user event patterns across all channels (web, app, API, etc.) from the initial visit onward, offering insights over time. |
| Behavior Dashboards | It helps you reach behavior analytics on your platforms with ease. |
Components
Components help you understand Insider products' working principles, such as rules, goals, events and attributes, geofence, etc. 
| Component Type | Purpose |
|---|---|
| Insider Onboarding Center | Start your onboarding flow with ease |
| Recommendation Algorithms | Have direct access to the complete list of recommendation algorithms |
| Rules | Helps you map out your website with system rules and create the target pages or conditions with custom rules |
| Goals | Enables you to keep track of certain metrics to measure the performance of your campaigns |
| Attributes and Events | Manage your events and different types of attributes: custom user attributes, CRM attributes, product attributes, events ,and attributes |
| Product Catalog Management | View summary numbers of total, in-stock, out-of-stock, and passive products. Access and validate all product attributes, filter and search by any attribute, track updates and sources, and hide products from recommendations |
| Identity Resolution Management | Configure and prioritize the identifiers for your users |
| Website Triggers | Create triggers based on your website elements to trigger other campaigns |
| Coupon Lists | Helps you create coupon lists to use in your campaigns |
| Deep Links | Create your deep links to add to your campaigns |
| Image URL Generator | Upload images and generate URLs to embed in your code for your Web Suite campaigns. |
| Geofence | Add geofences, control their status, and follow their details |
| Integrations | Manage your integration steps and items |
| Sender Management | Manage your sender emails in your email campaigns |
| Upload History | Track the status of your recently uploaded lists like a contact list, a statics segment, or any of the suppression pages |
| User Locales | Set language and country attributes to create User Locales that you can use later in your Email localization campaigns to target specific audiences |