Ingest Data into Unified Customer Database

Unified Customer Database (UCD) stores customer behavior data from different sources and unifies it based on identifiers. These identifiers can be anything specific to a user such as their email address, phone number, user ID, etc. UCD stores such data in events and attributes.

Using Insider's data capabilities, you can pass custom data such as custom user attributes or custom user events to Insider to maintain flexibility in your use cases. For example, you can track users' occupations or favorite teams, and pass this custom data to Insider to use it in your segments.

To use UCD's segment capabilities, you need to complete several integrations. For further on the methods to ingest data, refer to Data Ingestion.