Increase Metrics by Web Features

Insider helps marketers drive growth with the AI-powered Growth Management Platform for industries such as Retail, Travel, Automotive, Media, eBetting, etc. on different platforms including desktop and mobile. 

While considering your performance metrics, you should not focus on just revenue, but also on indirect metrics that affect your conversion rates. Therefore, Insider provides an A-Z flow for reaching your targets via data, optimization, and prediction.

The four main KPIs you can optimize with Insider are: Add to Cart rates, Sales Conversion rates, Pageviews, and Bounce rates.

Add to Cart rates

Purchase starts when a user adds their products to the cart. To ensure an increase in add to cart rate we cater to the following rules:

Social Proof: By tracking different dynamic attributes such as view, purchase count, basket count, etc. Insider provides proof of the product demand. This attracts the user to add their products to the cart.

Countdown Bar: To highlight the short-term campaigns on your product page, you can use a countdown bar to notify your users about temporary discounts. This in turn will lead to additional revenue and add-to-cart rates.

Badge in Onsite Experiment: By placing a badge on your products on the product page, you may notify your users regarding the special offers per product such as Free Shipping, Gifts, Special Discounts, etc. This will increase the interest in your products which will increase the add-to-cart rates and result in a conversion rate increase as well.

Sales Conversion Rates

Sales Conversion is the main KPI of any website. The one that keeps the company going and helps in its growth. Covering the flow of the sales cycle, Insider also provides a variety of products to increase your sales.

Page Curl: With a gamified experience, Page Curl allows you to distribute coupons to your users. By combining different segments and rules such as zero purchase count, three items in the cart, etc, special coupons will convert your users and result in increased conversion rates.

Side Coupon Menu: With a Trigger area and different usage scenarios, the side coupon menu provides a lean and direct message for your users within the website. You can give out coupon codes in the attempt of exit intent or people that are Likelihood to Churn. 

Cart Reminder: Most people aim to add a lot of products to their carts, resulting in leaving the website without purchasing them. With Cart Reminder, you can highlight your cart page and redirect users to complete their purchases to increase conversion rates. 

Pageviews

Increasing page views will engage your users more and discover your content which will indirectly result in revenue. One of the mistakes marketers make is expecting direct revenue from users without even introducing their website. To acquire and activate your users, here are the products you can use to increase pageviews:

InStory: Using InStory, you can redirect users with attractive content and help them engage more with your website. Combining segmentation and targeting, for each group of users, you can make a separate InStory. For ex. Show popular products to new users or show the most popular products for loyal users with more than 3 purchases.

Hamburger Menu: Hamburger Menu is a floating menu on your website where you can display various product categories. We have two templates for our Hamburger Menu, where you can display the subcategories or use Interest Cluster that brings out the products, you’re customers are interested in.

Top Search Keywords: Top Search Keywords help your users navigate through what is important in the website by displaying their most searched products and/or categories. By using the Purchasing Behavior rule, you can target users that had an interest in the product previously or highlight seasonal popular items such as Back to School, Black Friday, or New Year.

Average Order Value

Average Order Value is calculated by dividing total spend with the purchase count which will help you decide on your strategy in pricing, marketing, and annual KPIs. 

Purchase Progress Bar: Purchase Progress Bar brings out your campaigns that have a threshold and a target. For instance, you may have 10% off for more than 200 purchase value. You may set this amount and as users add to their cart, the template will automatically fill in to encourage your users to hit the target. 

Smart Recommender: Using content based and user based suggestions with the power of artificial intelligence, Smart Recommender will suggest to your users the products that they might be interested in to buy which will result in increased sales and average order value. You may suggest combinations, similar items, most popular ones and many more scenarios like this.

Recently Viewed Items: Showing the previously viewed items, this product will help your users navigate the products they viewed and add them to their cart with only a click.